vGuest Docs

Analytics

Analytics

The Analytics section gives you a clear picture of how your AI concierge is performing and how guests are interacting with your hotel.

Accessing analytics

Go to Analytics in the left sidebar of your dashboard.

Conversation Analytics

Available to all team members. Tracks:

  • Conversation count — Total conversations over a selected period
  • Message volume — Number of messages sent and received
  • Response times — How quickly guests get answers
  • AI vs. human ratio — What percentage of responses came from the AI vs. your team
  • Channel breakdown — Messages by WhatsApp, Instagram, webchat
  • Peak hours — When guests message most (helps with staffing decisions)
  • Categories — What guests ask about most (FAQ, availability, services, complaints)

Sales Analytics

Available to admins. Tracks:

  • Booking conversions — How many conversations led to a booking
  • Revenue per conversation — Average revenue generated from guest interactions
  • Click tracking — Performance of booking links shared in messages

Using the data

Analytics help you:

  • Identify knowledge gaps — If "escalated to human" is high for a topic, add better answers to your knowledge base
  • Optimize workflows — See which automated messages get the best engagement
  • Staff smarter — Schedule team members during peak messaging hours
  • Prove ROI — Show management the cost savings from AI-handled conversations

Exporting reports

You can export analytics data as CSV for further analysis or reporting.

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