WhatsApp Business API
WhatsApp Business API
vGuest uses the official WhatsApp Business API (via Meta Cloud API) to send and receive messages. This ensures reliable delivery, verified business identity, and compliance with WhatsApp's policies.
Why WhatsApp?
- Where your guests already are — 2+ billion users worldwide
- Instant delivery — Messages arrive in seconds, anywhere in the world
- Rich media — Send images, documents, locations, and interactive buttons
- Verified identity — Guests see your hotel name and logo, building trust
- Multilingual — Supports every language automatically
How it works with vGuest
- Your hotel gets a dedicated WhatsApp Business number
- Guests message that number with questions or requests
- The AI concierge responds instantly using your knowledge base
- Your team can take over any conversation from the dashboard
- Automated workflows send scheduled messages (welcome, checkout, etc.)
Conversation windows
WhatsApp has rules about when businesses can message:
| Scenario | What you can send |
|---|---|
| Guest messages you first | Any response, free for 24 hours |
| You reach out first | Must use an approved template |
| 24 hours since last guest message | Need a template to re-engage |
Costs
WhatsApp charges per conversation (not per message). Your vGuest plan includes a base allocation. Additional conversations are billed at Meta's standard rates, which vary by country.
Getting the verified green badge
The green verification checkmark builds trust with guests:
- Complete Meta Business Verification
- Build consistent message volume
- Apply through Meta Business Manager
- Review takes 2-4 weeks
Your account manager can guide you through this process.
Initial setup
See Connect WhatsApp for step-by-step setup instructions.