Topic
Where automating guest communication pays off, where it quietly costs you, and how to keep a human in the loop on the calls that need one.
25 articles
Guest MessagingA hotel can now open a WhatsApp group with its guests from the messaging platform it already uses, but only if its number carries the verified blue badge, and only for groups of…
Mushon Nachmani
Today · 4 min read
Guest MessagingAsk a reservations manager what their team does all day and you will get a considered answer about service, upselling and problem-solving. Ask them what their team actually types…
Mushon Nachmani
4 days ago · 4 min read
Hotel AIThere is a moment in most implementations where an operator stalls. They have been shown a configuration screen, or a list of prompts, or a settings page, and they are trying to…
Mushon Nachmani
4 days ago · 4 min read
Hotel AIAttractions ask a different first question than hotels do.
Mushon Nachmani
4 days ago · 4 min read
Guest ExperienceDigital check-in is sold on the pleasant parts - the guest arrives, their room is ready, nobody queues. When it fails, it almost never fails there. It fails on a file upload, a…
Mushon Nachmani
4 days ago · 4 min read
Guest MessagingEvery deployment reaches the same question at roughly the same point in onboarding. The knowledge base is populated, the tone is right, the common questions are answered. Then the…
Mushon Nachmani
4 days ago · 4 min read
Guest MessagingOperators running more than one site hit a structural question early, and it is worth answering deliberately rather than accepting whatever default appears first.
Mushon Nachmani
4 days ago · 4 min read
Guest ExperienceA guest sends a voice note in Georgian. Nobody on your team speaks Georgian. It arrives at 9pm.
Mushon Nachmani
4 days ago · 3 min read
Hotel AIThe question most operators ask early in an implementation is some version of what do you need from us? It is a good question, and the honest answer surprises people: very little…
Mushon Nachmani
4 days ago · 4 min read
Hotel AIAn AI assistant is accurate on the day it launches. That is the last day anyone can take its accuracy for granted.
Mushon Nachmani
4 days ago · 4 min read
Hotel AIThe word "AI" on a hotel technology invoice covers at least four different products, and the price does not tell you which one you bought. Knowing the difference is the single…
Mushon Nachmani
2 weeks ago · 3 min read
Hotel AITwo products are sold as "hotel chatbots", and the difference between them is the difference between the technology that failed in 2019 and the technology that works now. You can…
Mushon Nachmani
1 month ago · 3 min read
Hotel AIThe most important configuration decision in a guest messaging deployment is not what the assistant answers. It is what it must never answer on its own. Most properties skip the…
Mushon Nachmani
3 months ago · 3 min read
Hotel AIWalk into most hotels that “use AI” today and you’ll see a familiar pattern.
Eliav Rotholz
9 months ago · 10 min read
Guest ExperienceYou’re on the phone with a frequent guest. She’s halfway through asking for a late checkout and then says:
Eliav Rotholz
9 months ago · 8 min read
Guest ExperienceIf you’ve sat through a technology pitch in the last 12 months, you’ve probably heard some mix of:
Eliav Rotholz
9 months ago · 7 min read
Guest ExperienceToday’s hospitality mandate is clear: deliver personalized experiences at operational scale. With staffing pressures mounting and guest expectations for digital fluency rising…
Eliav Rotholz
9 months ago · 5 min read
Hotel AIHow modern hotels are redefining efficiency—from data-driven operations to intelligent automation—to maximize profitability and resilience.
Eliav Rotholz
9 months ago · 5 min read
Guest ExperienceAutomation has become a cornerstone of modern hotel operations. From self-check-in kiosks to automated guest messaging, systems now handle tasks that once required people. The…
Eliav Rotholz
12 months ago · 1 min read
Guest ExperienceFor years, hotels have tried to automate guest communication — from pre-arrival questions to mid-stay requests and post-stay follow-ups. But early chatbots were little more than…
Eliav Rotholz
1 year ago · 3 min read
Guest ExperienceArtificial intelligence is changing the rhythm of hotel operations. Guest messaging, pricing, housekeeping, even upselling — all are now guided by algorithms that promise speed…
Eliav Rotholz
1 year ago · 3 min read
Guest ExperienceFor most travelers today, WhatsApp is the front desk. It’s where they ask questions, confirm bookings, share photos, or complain — all in the same place they chat with friends and…
Eliav Rotholz
1 year ago · 3 min read
Hotel AIIn hospitality, service is constantly measured — but often for the wrong reasons.
Eliav Rotholz
1 year ago · 3 min read
Guest ExperienceIn most industries, customer experience is about efficiency - fast transactions, smooth processes, and reliable service. But in hospitality, that’s only the surface. True guest…
Eliav Rotholz
1 year ago · 3 min read
Guest ExperienceThe way hotels communicate has changed forever. WhatsApp, SMS, and web chat have become the new front desk — always on, always accessible. Automation now handles everything from…
Eliav Rotholz
1 year ago · 3 min read
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